Today’s global marketplace has brought dramatic changes in the way business is conducted. New technologies, new methods of communication, and new ways of doing business have altered the way consumers connect with brands, products and services. In a world where a consumer’s time and attention are at a premium, marketers cannot afford to spend promotional dollars without a measurable return on investment. At ASM, we believe that a well conceived, well targeted, and well executed direct mail campaign can deliver greater results than many other marketing techniques — and help build loyalty among customers.