Direct mail marketers today expect higher response rates and more accurate identification of target audiences. Once a database has been developed, proper management of this key company resource is critical to future campaigns. Further, many clients also rely on external databases, such as rented lists, and here again data management and integration are essential. The best creative materials are only effective when placed in the hands of the right prospects.
Arleen Smith Marketing, Inc. (ASM) can provide data processing and management services to support your marketing efforts in ways that are both process-efficient and client appropriate. We are constantly developing new and improved software tools and programs to meet all needs.